Lubbock Man Identified in Executive Inn Shooting; Keyarie “Jacob” Wartson Critically Injured, Suspect at Large
LUBBOCK, TX — A quiet Friday evening in Lubbock was shattered by the sound of gunfire as authorities responded to a violent shooting at the Executive Inn, located near 44th Street and Avenue Q. The Lubbock Police Department has now identified the victim as 34-year-old Keyarie Wartson, who was also known to loved ones by his nickname “Jacob.” The shooting occurred shortly before 6:46 p.m. on Friday, July 25, 2025, and has left the community concerned and searching for answers as the suspect remains at large.
The Incident
According to police reports, officers arrived at the scene moments after receiving multiple 911 calls reporting gunfire at the Executive Inn. Upon arrival, they found Keyarie “Jacob” Wartson suffering from multiple gunshot wounds. Preliminary investigation indicates that Wartson was shot by an unidentified male suspect. After being shot, Wartson reportedly ran to a nearby motel room in a desperate attempt to seek help. Witnesses say a frantic knock on the door was followed by screams for assistance before emergency responders arrived.
First responders provided immediate medical attention at the scene before rushing Jacob to University Medical Center in critical condition.
Update on Jacob Wartson’s Health
As of Saturday morning, officials at University Medical Center have confirmed that Jacob remains in critical but stable condition in the intensive care unit. He has undergone emergency surgery for internal injuries and gunshot wounds to the torso and upper leg. Family members say he is currently sedated and on a ventilator, but doctors are hopeful for his recovery.
In a public statement, Jacob’s sister, Natasha Wartson, said:
“We are thankful that Jacob is still with us, but the road ahead will be long. He’s strong, he’s a fighter, and we’re praying for a full recovery. We’re asking the community to please keep him in your prayers and help bring justice.”
A GoFundMe has been created by the family to help cover Jacob’s growing medical bills and potential long-term rehabilitation needs.
Ongoing Investigation
The Lubbock Police Department’s Major Crimes Unit has launched a full investigation into the shooting. Detectives are currently reviewing surveillance footage from nearby businesses and the motel property and have conducted interviews with several witnesses. Authorities say the suspect fled the scene immediately after the shooting and has yet to be identified or located.
The suspect is described only as a Black male, medium build, last seen wearing a dark hoodie and jeans, and was seen fleeing the area on foot. No weapon has been recovered, and authorities urge anyone with information to come forward.
If you have any information regarding this incident or the identity of the suspect, please contact Crime Line at 806-741-1000. Callers can remain anonymous.
Community Response
News of the shooting has shaken many in the community, especially those who know Jacob Wartson personally. Known as a hardworking man with a big heart, Jacob has worked in auto detailing and small engine repair for years. Friends and family describe him as soft-spoken, fun-loving, and always willing to lend a helping hand.
“Jacob never messed with anyone,” said longtime friend Luis M., who had just seen him earlier that day. “This should have never happened to him. We need to stop this violence.”
Looking Ahead
While Jacob fights for his life, his family, friends, and the Lubbock community wait anxiously for updates and hope for a break in the case that will lead to an arrest. The Executive Inn shooting adds to growing concerns about gun violence in Lubbock and the need for greater security measures and community outreach.
For now, those who love Keyarie “Jacob” Wartson are rallying around him — praying, donating, and demanding justice for a man whose life was forever changed in a matter of seconds.
If you saw anything, say something. Justice for Jacob begins with you.