Greg Knipp, Beloved CEO of Dieste Inc., Dies Suddenly — Industry Mourns Visionary Leader and Mentor
It is with profound sorrow and heavy hearts that we announce the sudden and untimely passing of Greg Knipp, Chief Executive Officer of Dieste Inc., a highly respected and influential figure in the advertising world. Greg’s passing marks not only the loss of a brilliant leader, but also the heartbreaking departure of a mentor, a friend, a visionary, and a beloved cornerstone of the Dieste family.
Greg Knipp was more than just a CEO—he was the driving force behind Dieste’s creative and strategic success for more than a decade. With a career that spanned over 25 years in multicultural advertising, Greg brought clarity, passion, and human insight to every campaign, transforming brands and touching the lives of millions. Under his leadership, Dieste earned countless accolades, industry respect, and a reputation for innovation, integrity, and authenticity.
But beyond the boardroom, Greg was a man of immense warmth, compassion, and humility. Known for his vibrant energy, signature smile, and open-door policy, he cultivated a workplace culture that prioritized inclusivity, collaboration, and heart. He empowered his teams to think boldly, dream big, and act with purpose, while always remaining grounded in the values of kindness and respect.
Those who had the privilege of working with Greg will remember his ability to see potential in everyone. He had a rare gift for bringing out the best in people—whether it was a young intern taking their first step into the industry or a seasoned executive navigating difficult decisions. His mentorship extended far beyond professional advice; he was deeply invested in the well-being and growth of those around him.
Greg was also a loving husband, devoted father, and loyal friend. His greatest pride came from his family, and he often spoke of them with glowing admiration. To those who knew him personally, he was a constant source of encouragement, humor, and wisdom. His sudden departure leaves a void that can never truly be filled.
In this moment of grief, we celebrate Greg Knipp’s legacy—a legacy built not just on business success, but on compassion, courage, and human connection. His vision and values will continue to guide Dieste, and his spirit will live on in every life he touched.
To honor Greg’s memory, Dieste will be organizing a memorial service where friends, colleagues, clients, and members of the community can come together to reflect on his life and share the many stories that made him unforgettable. Details will be shared in the coming days.
As we say goodbye to a remarkable leader, we hold his family in our thoughts and extend our deepest condolences. Greg Knipp’s impact on this world is immeasurable, and his legacy will endure for generations.
Rest in peace, Greg. You will be deeply missed, but never forgotten.