Rachel Luna, Former U.S. Marine and Renowned Life Coach, Passes Away in Jacksonville — World Mourns a Fearless Voice of Faith and Empowerment
In Loving Memory of Rachel Luna
Former U.S. Marine, Inspirational Speaker, Master Life Coach, and Empowering Force of Nature
JACKSONVILLE, FL — The world has lost a powerful light with the passing of Rachel Luna, a remarkable woman whose life was a testament to strength, resilience, and transformation. A former U.S. Marine, dynamic motivational speaker, bestselling author, and master-certified life coach, Rachel passed away in Jacksonville, Florida, leaving behind a legacy that has inspired, uplifted, and empowered thousands of lives across the globe.
Her death, though deeply sorrowful, serves as a moment to honor an extraordinary life lived with bold authenticity, spiritual depth, and fierce purpose.
Rachel Luna was not just a speaker or coach — she was a movement. With her signature energy, raw honesty, and unshakable belief in the power of personal growth, she taught women (and men) to claim their truth, find their voice, and live life unapologetically. Whether she was on a stage before thousands, recording her acclaimed podcast, or mentoring individuals one-on-one, Rachel’s impact was always deeply personal. She had the uncanny ability to cut through fear, self-doubt, and excuses, helping people step into their full potential.
Before stepping into the world of transformation and entrepreneurship, Rachel served with honor in the United States Marine Corps. Her time in the military shaped her disciplined approach to life and gave her the foundation for the mindset mastery that would become a cornerstone of her later work. She served her country with courage, and afterward, she devoted her life to serving others through healing, growth, and empowerment.
Rachel’s journey wasn’t easy. She was open about her struggles — from childhood trauma to battling breast cancer, from financial hardships to confronting her own insecurities. But it was precisely this vulnerability that made her such a powerful teacher. She didn’t just preach personal development — she lived it, every step of the way. Her ability to transform pain into power, faith into action, and adversity into purpose made her one of the most trusted and relatable figures in the world of coaching and mindset work.
As the founder of the popular “Faith Activated” journaling method and host of the Permission to Offend podcast, Rachel challenged her audience to live in alignment with their values, beliefs, and spiritual truth — even when it made others uncomfortable. She taught that growth often begins where comfort ends, and that self-love and faith are radical, daily choices. Her teachings combined faith, strategy, and psychology in a way that was bold, healing, and results-driven.
Those closest to her describe Rachel as a warrior of light. She was deeply spiritual, a proud mother, a loyal friend, and a fierce advocate for authenticity. She lit up every room she entered with her vibrant presence and powerful storytelling. To know Rachel was to be seen — not as who you were pretending to be, but as who you truly are. She held space for truth, and she called people higher with both compassion and conviction.
Rachel Luna was not afraid to speak about God, purpose, or calling — and she lived her life as a daily conversation with all three. Her faith was a pillar of her work and her life, and she often said that her mission was “God-given, not self-driven.” She was passionate about helping others break through their limitations, reprogram their mindset, and align with divine truth in every area of life.
Her passing has sparked a wave of grief, reflection, and celebration. From clients to colleagues, fellow veterans to podcast listeners, people from all walks of life are coming forward to share how Rachel helped them believe in themselves, heal generational wounds, start businesses, restore faith, and take bold action toward their dreams.
Tributes have poured in across social media, with phrases like “life-changing,” “a beacon of hope,” and “my first real coach” appearing over and over again. Leaders in the personal development space, including authors, influencers, and faith-based entrepreneurs, have shared how Rachel’s legacy will continue through the countless lives she touched.
Rachel Luna is survived by her beloved children, her devoted family, and the vast community she built — a sisterhood of warriors who now carry forward her message of courage, faith, and unapologetic truth.
A celebration of Rachel’s life is being planned in Jacksonville, with a virtual memorial expected to follow so that her global community can honor her together. More details will be announced as they are finalized.
In lieu of flowers, the family requests that donations be made to a foundation that will continue Rachel’s mission of empowerment, healing, and faith activation — a cause she championed until her final days.
Rachel Luna may no longer walk among us, but her voice, her fire, and her message live on. In every journal opened with intention, in every brave “yes” spoken in faith, in every moment someone chooses to rise above fear — she is there.
Rest in power, Rachel. Your legacy is unstoppable.