Rodeo World Mourns the Loss of Joni James Smith, Miss Rodeo America 1990 and Beloved Western Icon
It is with heavy hearts and deep sorrow that we share the passing of Joni James Smith, Miss Rodeo America 1990, a trailblazer, ambassador, and deeply beloved member of the rodeo community. Joni’s light went out far too soon, but her legacy will shine on for generations. Her unwavering dedication to the sport of rodeo, her compassionate spirit, and her radiant presence touched the lives of thousands across the country and beyond.
Joni passed away peacefully surrounded by loved ones, leaving behind a remarkable legacy in both the rodeo world and in the hearts of all who knew her.
A Crown Earned, A Legacy Built
Joni James Smith was more than a beauty queen in boots — she was a powerhouse of heart, intellect, and grit. When she earned the title of Miss Rodeo America in 1990, she wasn’t just representing a title — she was representing every young girl who dreamed of galloping across an arena with the wind in her hair and the world watching.
Her reign was marked by excellence, professionalism, and a dedication to lifting up others in the sport. From school visits and civic events to national rodeo appearances, Joni brought grace, knowledge, and authenticity wherever she went. She didn’t just wear the crown — she defined it.
Her iconic presence helped elevate Miss Rodeo America into the national spotlight, but she never lost sight of her roots or her love for the horses, the dirt, and the arena that shaped her.
A Lifelong Advocate for Rodeo and the Western Way of Life
After her tenure as Miss Rodeo America, Joni continued to serve as a passionate advocate for the sport. She worked as a rodeo coach, mentor, public speaker, and judge, sharing her wisdom with the next generation of rodeo queens, cowgirls, and competitors. Her voice carried weight — not just for her accolades, but because she led with humility and heart.
Joni also dedicated much of her life to youth programs, emphasizing the importance of sportsmanship, education, and personal development. Whether mentoring at a local rodeo pageant or speaking at a national convention, she poured herself into helping others succeed.
“She had this rare ability to make everyone feel seen and heard,” said one of her longtime friends and mentees. “You didn’t have to be a champion for her to believe in you. She just believed in people.”
A Life Bigger Than the Arena
Joni’s life extended far beyond the rodeo arena. She was a loving daughter, a proud sister, a devoted friend, and a woman of deep faith. Known for her infectious laugh, unwavering positivity, and fierce loyalty, she brought warmth and strength into every room she entered.
She cherished her community, and she gave back tirelessly — volunteering at fundraisers, supporting rural youth programs, and standing up for causes close to her heart. She was a beloved figure at county fairs, 4-H events, and horse clinics, always ready to lend a hand or share a story.
Joni also had a creative spirit — she loved music, painting, and writing. She journaled her life’s journey with thoughtfulness and grace, often reflecting on the lessons she learned from life in the saddle.
An Enduring Inspiration
The news of Joni’s passing has reverberated throughout the rodeo community and beyond. Tributes have poured in from across the country — from former rodeo queens and world champion cowboys to lifelong fans and friends.
The Miss Rodeo America organization issued a heartfelt statement, saying:
“Joni James Smith was a guiding light for decades. Her spirit, her strength, and her tireless advocacy for the western lifestyle will be felt forever in the heart of this organization and in arenas everywhere.”
Plans are already underway to honor Joni’s memory with a scholarship fund for aspiring rodeo competitors and a special tribute during the next Miss Rodeo America pageant in Las Vegas — a stage she once lit up with so much grace and fire.
Final Farewell
As her family prepares to lay her to rest, they’ve asked the rodeo community to celebrate her life by doing what she loved most: lifting others, believing in themselves, and keeping the spirit of the West alive.
A celebration of life will be held in her hometown in the coming weeks, where loved ones will gather to share stories, laugh, cry, and remember a woman whose life was as bold and beautiful as the wildest ride in the arena.
Joni James Smith was more than a rodeo queen — she was a true queen of hearts. She rode for all of us, and now we ride in her memory. May the winds be at her back and the trail ahead be wide and bright.
Rest easy, Joni. You’ll forever be our champion.