Bob Mazer, CEO of Mazergroup and Visionary Industry Leader, Dies Suddenly in Brandon, Ontario
Brandon, Manitoba (serving Western Canada) — The agricultural and dealership communities are mourning the sudden loss of Robert “Bob” Mazer, President and CEO of Mazergroup, who passed away on Sunday, July 6, 2025, following a brief but courageous battle with cancer
🚜 From Humble Beginnings to Industry Titan
Born and raised near Brandon, Bob began working for his father’s farm equipment business full-time in 1968 at age 18, after a childhood spent dividing time between the family farm and dealership Over the decades, he built it into the largest New Holland dealership group in North America, expanding to 18 locations across Manitoba and Saskatchewan me and recipient of the prestigious Dealership of the Year Award, Bob’s hands-on leadership and fearless entrepreneurship set new standards for the industry
🤝 A Leader with Grit, Warmth, and Vision
Colleagues frequently described Bob as dynamic, direct, and fiercely committed—likening his energy to that of the Tasmanian Devil . He was equally respected for his integrity, mentorship, and humility:
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Doug Harvey (DLH Group): “He’s built a great team … Bob is driven. He doesn’t suffer fools lightly. He wants success”
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Tom Kennedy (former New Holland Ag president) credited Bob’s leadership and insight with helping shape modern equipment distribution and dealer operations
Under his guidance, Mazergroup embraced best practices in operations, technology adoption, and talent development—growing from a one-store family business into a regional powerhouse with 421 employees and nearly $476 million in revenue
🌱 Deep Roots, Lasting Impact
Bob’s influence extended beyond his business:
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A strong advocate for customer-first service, he prioritized long-term relationships and supportive dealer networks .
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Acknowledged as a pillar of the Canadian Prairie agriculture community, Bob was celebrated as Brandon’s “Businessperson of the Year” in 1998
💔 A Community Mourns
Mazergroup staff, clients, and rural leaders have expressed deep sorrow at his passing. The company confirmed the news via social ma on July 8, reflecting that Bob will be “profoundly missed”.edi Farm Equipment’s editorial noted he passed peacefully at home, surrounded by loved ones
🙏 Survived By & Memorial Plans
While a formal obituary has not been published, Bob is survived by his wife and children, including longtime partners in the business. Funeral arrangements and memorial details will be shared by the family and Mazergroup once finalized.
📌 Legacy & Reflection
Bob Mazer leaves behind a legacy defined by:
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A thriving business built from single-store roots into a regional empire.
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A mentorship legacy that shaped leaders, dealers, and employees across Western Canada.
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A standard of integrity and customer-first values that will continue to guide Mazergroup’s culture and approach.
As the agricultural equipment world pauses to honor him, Bob’s impact—from the shop floor to the boardroom—will be deeply felt for generations to come.
💬 A Final Tribute
In the words of Wally Butler, CFO:
“He was a builder … believing foremost in our drive toward customer care, while making a little bit of money.”
My condolences go out to the Mazer family, Mazergroup employees, and everyone touched by Bob’s leadership and kindness. His memory will continue inspiring excellence in agriculture and community leadership.